Harvard Business Review Ideas and Advice for Leaders
Work on a business idea that builds on your skill set to offer something new and innovative to the market. While developing a new business, keep working in your current position (or “day job”) to reduce the financial risk. Opt-in forms are a great starting point for building trust and respect with potential customers. The CAN-SPAM Act of 2003 sets requirements for commercial email by the Federal Trade Commission. You may also need other types of coverage, depending on your location and industry, but most small businesses are advised to purchase general liability insurance, or a business owner’s policy. No harm in appointing next army chief ahead of time: President Alvi Peggy James is a CPA with over 9 years of experience in accounting and finance, including corporate, nonprofit, and personal finance environments. She most recently worked at Duke University and is the owner of Peggy James, CPA, PLLC, serving small businesses, nonprofits, solopreneurs, freelancers, and individuals.